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Category Archives: Bud Industries
Tomorrow is an important date in the history of Electronic Enclosures. On November 30, 1928, Bud Radio, the predecessor of Bud Industries, was incorporated by my Grandfather, Max Haas. While I have written about our company’s history on many occasions, I want to honor my grandfather one more time by retelling his story as I think it is very meaningful today. His life is a true testament to perseverance and resilience and the value of immigrants in our economy. He was born in what was then the Austro-Hungarian Empire, today is the Czech Republic and came to the United States in the early 1900’s as a boy, fortunately before there were immigration quotas. He eventually settled in Cleveland, Ohio, met and married my grandmother, and had his only child, my father, in 1918. In 1920, he and his partners founded Haas Electrical Sales, which by 1924 was noted by “Radio in the Home” magazine to be the largest radio parts distributor in the Cleveland area.
Much has changed in the electronic enclosure industry since Bud Industries was founded 90 years ago in 1928. At that time, in fact, we did not even manufacture enclosures, but our first product related to radio antennae. As our company has evolved, there is one thing that has never changed which is how Bud values the relationships that we develop with our various business partners. This was demonstrated recently at the Electronic Distribution Show in Las Vegas when two of our long term partners presented us with gifts in honor of our 90th Anniversary.
2018 represents a major milestone in the history of electronic enclosures, the 90th Anniversary of Bud Industries. I have often written about our history in this blog so I won’t repeat it, but I do think there are several key points worth highlighting. First, Bud’s current president, Josiah Haas, is the 4th generation of Haas’s to lead the company. I recently read a study that showed that only 3% of companies survive to be led by the fourth generation, making this a feat that is almost as astounding as surviving for 90 years.
March Madness is the most exciting time of the year, even for an Electronic Enclosure Manufacturer like Bud Industries. While it is estimated that the economy will lose up to $4 billion in productivity due to this amazing basketball spectacle, Bud Industries can help you make up for some of the lost time with its simple electronic enclosure product selection tool. This tool, on the Bud website (www.budind.com) is the fastest way in the industry to take the guess work out of choosing an enclosure and to make the perfect choice.
As 2015 wraps to a close, it has to go into the record books as one of the most unusual. From politics (remember that Scott Walker was the favorite for the Republican nod early in the year) to the weather (remember the Polar Vortex as now the East Coast is basking in record heat?), nothing seemed to go as projected. Therefore, it is with pride that we note that Bud continues to be as consistent as ever. As we celebrated our 87th year in business, we have bucked the trend with double digit growth and increased market share. Why do we think this happened? There have been a number of good reasons:
- We have had an aggressive new product introduction program this year. From many new sizes and styles of NEMA 4x plastic boxes to high end extruded pc enclosures, from snap together utility boxes to explosion proof boxes we have led the market in pushing into new industries and broadening our base
- We have upgraded some of our best sellers. A great example is our AN die cast NEMA enclosure which are now rated IP68, suitable for submerging for extended periods of time.
- We continue to lead the industry in our modification capabilities and lead time. Our five day turnaround on most modified boxes helps us serve the customer as quickly as their local job shop with higher quality and more consistency. On all significant quotations, we booked more than 1/3, which includes many that did not get funded
Between the new discoveries of water movement on Mars, and the Matt Damon movie, the Maritan, space and space travel is in the news. It is probably little known that Bud Industries played a small but important role in early space flight. For those old enough to remember, the astronauts carried with them a large metal box, its use was classified and we never learned exactly what it did. We thought it might have to do with generating oxygen or temperature controls for the space suit. Bud manufactured these boxes to their exacting standards and did so for nearly a decade until they were no longer required. In the intervening years, Bud has provided NASA products for a variety of applications, mostly involved in research and testing.
Today, Bud quality is internationally known particularly for products that protect components in harsh environments. While we have not tested our products on Mars, we have tested them under a variety of extreme weather conditions. One of our customers for our PN series of NEMA and IP rated plastic boxes deploys them in the Arctic Circle as part of a monitoring system. Having to deal with not only the extreme temperatures, but also moisture and wind create a challenge that we have successful met for years. Their boxes have worked flawlessly and the only modification has been that we have sent them updated gaskets as they have evolved to insure that they have the best possible product. While your applications may not be in space or at the North Pole, discover the protection that Bud can provide for all of your component needs.
Today is the day that the Iphone 6s is being released and to no one’s surprise, there are huge lines outside the stores waiting to be the first to get the new device. What I find interesting is how the distribution model on the phones has change and how this is impacting customers and their buying patterns. As we all know, in the past you bought a phone, it was heavily subsidized by the carrier, but then you had to sign up for a 2 year contract or you were hit with big penalties. There was nothing more painful for the customer than either having to wait with a dying phone for the contract to be done, or deciding to bite the bullet and get the new phone and eat the charges. Now, there are many options available for these products. You can buy the phone but you pay it off over 2 years with monthly rentals. The bonus is that, depending on the company, you can upgrade the phone at no charge after a year. Also, Apple is stepping into the game, beginning to sell the phones (unlocked) directly to the consumer and then letting them sign up with a carrier or even bounce from carrier to carrier depending on who has the best deal at the time. This also has a 12 month upgrade capability and also offers the consumer the option of picking up local sim cards when they travel internationally, eliminated the dreaded international data charges.
The point of all of this is that there are disrupters in the market who are changing the way the products are sold to match what the customer wants today. We are seeing this trend spill over into our industry as customers are reaching out to new distributor options that make buying a product fast and easy. Often, distribution requires customers to pay different prices or limits access in different markets. These new players have changed that model, moving the expectations of the consumer market right into the industrial world. For those of us willing to adapt, the opportunities continue to grow, for those who look the other way or feel that it is a temporary fad, they may find some tough challenges in the future. For our customers, there are many distributors who will sell them our products such as a PN series plastic NEMA box. The customer’s choice will be the one that meets their needs and makes buying easy that will win every time.
We attended our youngest grandson’s second birthday party over the weekend and it was a lot of fun to watch. Held at a local ice cream parlor, with about 15 kids and their parents, it was a simple affair…pizza for lunch, some crayons and paper for an activity, and ice cream for dessert. No glitz, no glamour, just an effort to provide a fun time for a bunch of little kids on a warm summer day. There were two things that hit me as they relate to customer satisfaction.
First, it is important to create moments that are meaningful to the customer (in this case, a bunch of 2 year olds.) Yes, they could have spent more and brought in a clown, or held it at a fancy spot, but for these kids at this age, it was just what they wanted. The same is true in sales. Too often the supplier does not really think about what the customer wants, just what is best for them to provide. Taking a step back to think through, with the customer’s help, what it is they need and how to provide the best value without lots of extra bells and whistles, is paramount. Value and speed meet the customer’s needs every time.
Many of you know that Bud Industries is based in the metropolitan Cleveland, Ohio area. We have been here for all 87 year’s of our history and are proud to be a part of the growth in this region over the last few years. Our President, Josiah Haas, was recently interviewed by the local Growth Association (Cleveland +) and published in their newsletter that is distributed internationally. We are proud of his recognition and decided to share this with you
Northeast Ohio’s Revitalization: What Boomeranged Me from Chicago to Cleveland
Regardless of your politics, Cleveland, the home of Bud Industries, was proud to host the first Republican debate last week. It was a great chance for the city to show off its resurgence, impress the attendees with our outstanding restaurant and arts scene, and display the natural beauty of the city and its extensive lakefront. It was an exciting tryout for next summer when we host the Republican Convention. For many, it was their first exposure to this area and they discovered that Donald Trump was not the only exciting part about these debates.
To us, there is not debate that many of our customers have discovered that Bud is the resource for their NEMA enclosures. An example is our PN series, long the backbone of our NEMA product offering. These polycarbonate boxes provide the ultimate in protection (NEMA 4x, IP66) that allows for the product to be used in almost any environment and still be able to perform. We have deployed these units in climates as diverse as Alaska and the South Pole to the factory floor here in Cleveland. They are durable, simple to use and provide the type of flexibility that any customer requires. With internal mounting bosses, wall mount capabilities, and optional clear covers, the engineer has a plethora of applications that fit this box.