They say that a picture is worth a thousand words, but a Bud product video is like a complete book. To help our customers make the best product selections, Bud has developed nearly 50 videos that show many of the features of our best selling products as well as extra services that we perform to make the product immediately usable. Some are much more traditional demonstrating the products and noting key features that customers may need to complete their product. Many of these are produced with great production values and a well honed script so that they “get to the point” and don’t make the customer “enjoy” a lot of information that they don’t need. But my favorite are some of the earlier ones that were hand produced and narrated by me or Josiah, our president, and showed a bit more action.
The first of these was for the NBF series of products. While it starts off with a traditional Bud product video feature demonstration, we decided to show the product being sprayed down to prove its IP66 rating that protects the internal components from a heavy spray of water. I am still a traditionalist and wear a jacket and tie to work each day (except during my current “work from home” status). I took the box out to our shop floor where there was a wash off area and so the adventure begins. Imagine the stares as the company CEO positions the box, picks up the hose and attempts to balance the camera at the same time. Of course, I did not properly secure the box and in the first take it flew across the area when the spray hit it. I also had splashed myself (fortunately, I am IP66 compatible but my clothes (and favorite tie) were not. I finally got the shot and we were able to complete the shoot.